Master Class
Reimagining Gatherings: How to Host with Purpose, Boldness, and Audacious Hospitality
Join Assembly for a 2-part virtual Master Class on transforming gatherings from pleasant-but-forgettable into purposeful, welcoming, and alive. Together, we’ll explore how to design experiences with a clear reason for being — and how to step into the role of host with enough courage, care, and generosity to help people truly arrive.
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Join us virtually on:
November 5 & 12 | 1-2:30 Eastern
1.5 hours each day, 3 hours total
Cost: $54

You planned the program. You ordered the food. You made the flyer. People showed up. And then… somehow the room still felt a little flat.

People clustered with the friends they already knew. The newcomer stood near the snack table pretending to read the seltzer labels. The program technically “worked,” but it didn’t quite become the thing you hoped it would become: a doorway into connection, belonging, meaning, maybe even a little bit of magic.

As community builders, rabbis, educators, program planners, organizers, and lay leaders, we spend so much time getting people into the room. But once they arrive, the deeper question begins: Why are we gathering, really? What do we want people to experience, feel, notice, risk, remember, or become? And how do we host in a way that is warm without being vague, intentional without being controlling, and bold without making it weird?

Course Overview

This Master Class is about reclaiming the sacred craft of gathering.

Not more icebreakers for the sake of icebreakers. Not better centerpieces. Not “just be welcoming” as a strategy.

We’ll explore how to begin with purpose, design with courage, and practice a kind of hospitality that does more than open the door. It helps people cross the threshold.

What gets in the way of us hosting boldly? How do we move beyond the default settings of “this is just what this kind of event looks like”? What changes when we stop designing around the category — board meeting, Shabbat dinner, lecture, fundraiser, young adult happy hour — and start designing around the deeper purpose?

In this session, we’ll learn how to begin with the end in mind and use purpose as a practical design tool. We’ll explore how a clear, specific, even “disputable” purpose can help us make better choices about structure, tone, timing, invitation, and the role of the host.

In this session, we’ll explore:

  • Jewish Inspiration: Hospitality as Lovingkindness
  • Finding a Disputable Purpose
  • The Problem with “Being Chill”
  • Owning Our Power as Hosts
  • The Bold Hosting Worksheet
  • Designing with the End in Mind


Participants will try on what others have called an “eye-opening” Mini Mission between Part 1 and Part 2, enabling them to put these ideas to work in their own setting immediately.

What are the virtues we need to activate when we host? How do we help guests thoughtfully “drop into” an experience rather than hover at the edges? What would it look like to practice hospitality not as politeness, but as a bold act of care?

In Jewish tradition, hospitality is not passive. Our ancestor Avraham does not wait for guests to wander into his tent and figure it out from there. He notices. He runs. He invites. He prepares. He stands ready. His welcome has motion in it.

In this session, we’ll explore how to bring that same spirit of audacious hospitality into our communal gatherings — especially for people who are not already inside our closest social or professional networks. We’ll think expansively about what it takes to create a container where people feel seen, oriented, cared for, and invited into something larger than themselves.

In this session, we’ll explore:

  • Debriefing Our Mini Mission
  • Jewish Inspiration: Avraham’s Audacious Welcome
  • What Gets in the Way of Hosting Boldly
  • Searching for Guests, Not Just Welcoming Friends
  • Helping People “Drop In” to the Experience
  • Designing for “Creative Divinity” in Gatherings
  • Workshop: Reimagining an Upcoming Gathering
  • Practices for Making Guests Feel Seen, Held, and Connected
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Margaret Piraino

Community Engagement and Events Coordinator, PJ Library New York

"You guys are the best! I really appreciate how well organized the worksheets and notes are. The teachers are generous with their insight and bring a warmth to the learning space that invite everyone in."
Margaret Piraino

Community Engagement and Events Coordinator, PJ Library New York

Julianne Miller

Assistant Director of the Center for Spirituality, Hillel Advisor, and Interfaith Program Specialist, Nazareth University

"I work with different small communities - both Jewish and interfaith - and have struggled to create experiences that draw people in and draw them back, especially with a low number of attendees. This course gave me the confidence, inspiration, and concrete tools I need to create experiences that my attendees will feel were unique, special, and important, no matter how big or how small the group."
Julianne Miller

Assistant Director of the Center for Spirituality, Hillel Advisor, and Interfaith Program Specialist, Nazareth University

Lizzie M.
"These gatherings were incredibly well-organized and well-run. I only wish we had a year of learning together, instead of just two sessions! It was clear from the beginning that the Assembly staff care deeply about supporting Jewish professionals in creating meaningful interactions in their communities. Furthermore, the Assembly staff have real, on-the-ground experience that allows them to help participants turn the theoretical into something applicable."
Lizzie M.
Meet Your Faculty

We are a team of lifelong teachers, spiritual leaders, and community builders. We don’t just talk the talk, we walk the walk (and draw with chalk). Meet your faculty.

Erica Frankel (Joyful Coach, Toastmaster, Expert Thrifter) is the Executive Director of Assembly.

Over the past 16 years, Erica has founded and grown five new Jewish organizations and initiatives into existence, has touched the lives of over 20,000 Jewish college students, has trained and supported more than 500 rabbis and Jewish educators, and has seeded a thriving Jewish ecosystem in Harlem. She holds an MA in Dance and Sacred Texts from NYU and was a Wexner Field Fellow.

Erica and her husband Rabbi Dimitry Ekshtut (and their two toddlers) annually welcome ~600 unique young adults into their home for Shabbat and holidays, Jewish learning, and service.

Leah Kahn (Maestra Educator, Artist of Gathering, Shabbat Queen) is Assembly’s Vice President of Education.

She previously served as the Senior Director of the Meyerhoff Center for Jewish Experience at Hillel International, where she oversaw the Jewish Learning Fellowship (JLF). Over the last decade, Leah has developed a unique pedagogical approach that has been used to train more than 400 rabbis and educators. She is the recipient of the Covenant Foundation’s Pomegranate Prize, an inaugural member of the M2 Pedagogies Research Fellowship, and a Wexner Field Fellow.

Leah is also a certified yoga teacher, lifelong modern dancer, Shabbat enthusiast, and a mean vegan cook. She lives in Skokie, IL with her husband and two children.

Melissa Werbow (List Maker, Hosting Ninja, Educational Gadfly) is a Community Builder for Assembly’s project IYUN.

When she isn’t with IYUN, Melissa serves as the Education Director at the Hill Havurah in Washington, DC. She is passionate about creating authentic communities and empowering learners to take ownership of their Jewish tradition. She has spent her career straddling the worlds of congregational, adult, and day school education – three arenas that don’t talk to each other nearly enough.

Melissa and Rabbi Mike Werbow are the parents of three mostly delightful children and one very spoiled dog. She is currently obsessing about gluten-free vegetarian cooking, parenting teenagers, and what novel she should read next.

Is This For You?
This Master Class is open to Jewish community builders of all experience levels and roles — professionals, clergy, educators, lay leaders, hosts, organizers, and anyone who has ever thought: We got people in the room… now how do we make the room matter?

We also encourage you to forward this to 2-3 friends or coworkers — it’s more fun when there are friends in the private chat. That’s the best part of a virtual course, if you ask us.
Register Now

Alumni of Assembly-incubated projects — IYUN, Atra, JLF, Base, and Civic Spirit — are eligible for discounted registration. Didn’t receive a code? Reach out to us.